Nationwide Chain of Health and Fitness Clubs

The Client

Our client is a leading Health Club chain in the UK with 59 sites nationwide. DIS were involved in a 4-way pitch to decide who would be successful in producing a comprehensive range of graphics for the forthcoming re-brand campaign. We presented our pitch in partnership with a Birmingham-based Marketing Agency and were successful in winning the contract to produce and install and full range of signage and graphics throughout the nationwide chain of health clubs.

The Brief

Our success was owed to our ability to offer the full compliment of graphic services required to fulfil the brief. These services ranged from initial site surveys and guidance on bespoke signage through to production and installation at various sites throughout the UK.

What we did

Each required a detailed site visit prior to production. Our reports were then presented to the client along with our recommendations including pictures, measurements, Health and Safety Reports, Risk Assessments and Method Statements. Our Production stage involved proofing artwork for approval, with all medias colour matched. Samples were produced with exact print and materials, which were then also approved. We produced a wide range of internal and external graphics from contravision window graphics, building wraps, plaques and flexiface light boxes to aluminium signs, banners and tactile signage. The final stage was installation at various sites in the UK, with our experienced fitters working around the clock using a range of access equipment and tools. The key to our success is that we offer a one-stop-shop service with our experienced production team being able to offer advice and guidance throughout.

Results

With major refurbishment and re-branding work still being carried out on many sites, we are providing on-going support to monthly marketing campaigns by producing a variety of media including PVC banners, roll-ups, posters, vinyls and stickers, all items being collated with a number of other branded items and delivering them to each of the sites.

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